10 Brilliant Corporate Video Examples + How to Create Your Own

The Power of Professional Business Videos

Professional business videos are key to standing out in today's digital landscape. At its core, a corporate video is a professionally produced video created to communicate your business's core message, values, and services.

Here's why professional business videos are a must:

• Boost Brand Awareness: High-quality videos help consumers easily recognize and remember your brand.
• Improve Engagement: Videos capture attention more effectively than text, keeping viewers engaged and informed.
• Showcase Culture and Values: Highlight what sets your company apart—your mission, vision, and unique culture.
• Drive Conversions: Clear, compelling videos can lead to measurable actions, whether it's filling out a form or making a purchase.

When consumers prefer video over text, leveraging corporate videos can lift your marketing strategy.

Above all, videos are versatile and can be used across various platforms—from your website to social media, and even at trade shows. This adaptability makes them a powerful tool in any marketer's arsenal.

Stay tuned as we dive into some of the best corporate video examples and guide you on how to create your own compelling content.

What is a Corporate Video?

A corporate video is a professionally produced video that encapsulates your company's core message, values, and services. These videos can serve various purposes, from advertising and publicity to employee orientations and training.

Types of Corporate Videos

Corporate videos come in many forms, each with its own unique style and purpose:

• Explainer Videos: These videos demonstrate your product or service and explain why it's valuable. They often feature a customer problem and how your product solves it.

• Live Videos: Social media platforms like Facebook Live and YouTube Live allow you to engage with your audience in real-time. Use these for interviews, announcements, or behind-the-scenes looks.

• Event Videos: Document conferences, trade shows, or company events to share highlights and promote future gatherings.

• How-To Videos: These instructional videos help customers solve specific problems or achieve goals, making them highly shareable and useful at various stages of the sales funnel.

Purpose of Corporate Videos

Corporate videos can achieve several goals, depending on what your business needs:

• Brand Awareness: Videos help consumers recognize and remember your brand more easily than text.

• Consumer Engagement: Videos capture attention and keep viewers engaged, making it easier to convey complex information.

• Value Alignment: Showcase your company's mission, vision, and culture to align with your target audience's values.

• Marketing Strategy: Integrate videos into your marketing campaigns to drive conversions and measurable actions.

A well-crafted corporate video can be a game-changer for your business, helping you connect with your audience on a deeper level. Next, we'll explore some brilliant corporate video examples to inspire your own creations.

Why Are Corporate Videos Needed?

Corporate videos are more than just a tool for communication. They are essential for building brand awareness, enhancing consumer engagement, aligning with values, and strengthening your marketing strategy.

Brand Awareness

Corporate videos are powerful in making your brand recognizable and memorable. A well-produced video can show your company's personality and ethos, making it easier for consumers to remember you. For example, Apple’s corporate video demonstrates their product usage in various scenarios, ending with a simple yet impactful line: "Shot in one day entirely on iPhone." This not only showcases their product’s capabilities but also reinforces brand recognition.

Consumer Engagement

Videos are engaging and can capture attention more effectively than text. They allow you to convey complex information in a simple and entertaining way. For instance, the animated video by SwiftPass explains their services in a fun and engaging manner without using real people. This keeps viewers interested and helps them understand the product better.

Value Alignment

Corporate videos can showcase your company's mission, vision, and culture, helping you align with your target audience's values. Honda’s corporate video, featuring testimonials from employees around the world, highlights what the company means to them. This not only humanizes the brand but also connects with viewers on a personal level, making them more likely to support a company that shares their values.

Marketing Strategy

Integrating videos into your marketing strategy can drive conversions and measurable actions. Videos can be used at various stages of the sales funnel, from raising awareness to closing the deal. Microsoft’s rebrand video, which includes interviews with the branding agency, not only informs viewers about the changes but also builds excitement and trust in the new direction of the company.

Incorporating corporate videos into your marketing strategy can significantly improve your business’s reach and effectiveness. Next, let’s dive into some brilliant corporate video examples to inspire your own creations.

10 Brilliant Corporate Video Examples

Eagle Builders

Eagle Builders is a construction company that masterfully uses its corporate video to share its company story. Instead of focusing solely on specific projects, they highlight their family ties and the collaborative nature of their work. The video features interviews and behind-the-scenes shots of employees working together, giving a personal touch that resonates with viewers.

ETSI

ETSI's corporate video is a great example of how to use animations, narration, and stock videos effectively. They combine these elements to explain their company and its offerings without needing to interview team members. This approach makes the video engaging and informative, showing that you don't need to feature real people to create a compelling narrative.

Coca-Cola

Coca-Cola’s corporate video stands out by using a catchy background song and text overlays rather than narration. The video features clips from past and present, associating positive feelings with their brand. This method effectively makes their own content the star, creating a strong brand association with happiness and nostalgia.

Microsoft

Microsoft’s corporate video focuses on a significant rebrand for their L.A. headquarters. What makes this video engaging is the inclusion of interviews with the branding agency that helped with the rebrand. This external perspective adds depth and credibility to the story, making it more compelling for the audience.

SwiftPass

SwiftPass uses an animated video to explain who they are and what they do in a fun and engaging way. The animation makes the content accessible and enjoyable, proving that you don't need real people to create an effective corporate video.

Honda

Honda’s corporate video features employee testimonials from around the world, emphasizing the company’s global presence and values. Each employee shares what Honda means to them, creating a sense of intimacy and connection that is often challenging for larger brands.

Three Sixty Property Group

Three Sixty Property Group’s corporate video uses narration alongside carefully crafted video clips to discuss their company values. By creating their own video content rather than relying on animations or stock footage, they present a more authentic and relatable image.

NIBC

NIBC’s corporate video is a standout example of distilling core values into a memorable format. The use of metaphors and visuals effectively conveys their message, making it easy for viewers to understand and remember what NIBC stands for.

University of Bayreuth

The University of Bayreuth created a motivational video that showcases the opportunities for personal and professional growth available to their students. This video is designed to attract prospective students by highlighting both the academic and personal development they can expect from attending the university.

Apple

Apple’s corporate video showcases their products in various real-life scenarios, ending with the impactful line: "Shot in one day entirely on iPhone." This clever twist not only demonstrates their product’s capabilities but also reinforces their brand’s innovative and user-friendly image.

These examples highlight different approaches to creating effective corporate videos. Whether you’re emphasizing your company’s story, values, or products, there’s plenty of inspiration to draw from. Next, let’s explore how you can create your own professional business videos.

How to Create Your Own Professional Business Videos

Creating your own professional business videos may seem daunting, but with the right tools and a structured approach, it can be straightforward and rewarding. Here's a step-by-step guide to help you get started.

Step 1: Pick Your Corporate Video Production Tool

Choosing the right tool is crucial. SkyBlue Creative offers a range of features custom for corporate video production. With SkyBlue Creative, you get access to:

• Premade animations you can customize.
• Text overlays and transitions to polish your video.
• A user-friendly editor that simplifies the creation process.

Step 2: Create a Library for Your Brand Assets

Before you start, gather all your brand assets in one place. This includes:

• Logos
• Graphics
• Media like photos and videos

Having a well-organized library will save you time and ensure consistency in your videos.

Step 3: Choose a Video Format

Decide on the style that best suits your brand. Here are a few options:

• Cartoon: Fun and engaging, ideal for explaining complex topics.
• Documentary: More serious and informative, great for in-depth stories.
• Footage-based: Uses real clips, perfect for showcasing real people and places.

Step 4: Write Your Script and Create Your Storyboard

A good script is the backbone of your video. Keep it short and to the point. Aim for about three words per second of video.

• Scriptwriting: Focus on your message. What do you want your audience to take away?
• Storyboard: Break down your script into visual chunks. This helps visualize the final product and keeps everyone on the same page.

Step 5: Gather Your Corporate Video Content

Start collecting the content you need.

• Video shoot: If you're filming, plan your shoots carefully. Limit shooting days to control costs.
• Media library: Use existing media. Stock videos can fill gaps and add variety.

Step 6: Make, Edit, and Share Your Video

Now, bring everything together.

• Video templates: Use templates to streamline the process.
• Effects and transitions: Add these for a professional touch.
• Editing: Refine your video, ensuring it flows well and stays on message.

Finally, share your video on your chosen platforms. With these steps, you’ll be well on your way to creating impactful, professional business videos.

Next, let's dive into some frequently asked questions about professional business videos.

Frequently Asked Questions about Professional Business Videos

What are the benefits of corporate videos?

Corporate videos offer numerous benefits that can significantly impact your business:

• Lift Brand Perception: High-quality videos can make your brand appear more professional and trustworthy.
• Increase Search Rankings: Including videos on your site can improve your chances of appearing on the first page of search results by up to 53 times.
• Drive Traffic: Videos drive more traffic to your website, increasing engagement and potential leads.
• Boost Conversions: Websites with embedded videos see nearly 300% more conversions.
• Engage Audiences: People spend 2.6 times more time on pages with video content.
• Improve Communication: Videos simplify complex ideas, making it easier for your audience to understand your message.

How can I ensure my corporate video aligns with my brand?

Ensuring your corporate video aligns with your brand involves several key steps:

• Consistent Branding: Use your brand's colors, logos, and fonts throughout the video.
• Clear Messaging: Make sure the script reflects your brand’s voice and values.
• Storytelling: Pick stories that resonate with your brand’s mission and vision.
• Professional Quality: Invest in good production quality to reflect your brand's professionalism.
• Feedback Loop: Involve stakeholders in the review process to ensure the video meets brand standards.

What tools can I use to create professional business videos?

There are several tools available that can help you create high-quality, professional business videos:

• Moovly: Offers premade animations, text overlays, and transitions custom for corporate videos.
• Animoto: Great for quick video creation with various styles and a user-friendly interface.
• Adobe Premiere Pro: Provides advanced editing features for more complex video projects.
• Vimeo: Not only for hosting but also offers tools for creating and editing videos.
• Canva: Ideal for creating simple videos with text and graphics overlays.

By using these tools, you can streamline the video creation process and produce professional content that aligns with your brand identity.

Next, let's explore some real-world examples of brilliant corporate videos and what makes them stand out.

Conclusion

Creating professional business videos is not just a trend; it's a necessity in today's digital landscape. High-quality videos can lift your brand, increase engagement, and drive conversions. At SkyBlue Creative, we specialize in producing authentic and actionable video content that captures the true essence of your brand.

Why Choose SkyBlue Creative?

We understand that each business has its unique story to tell. Our approach is to create unscripted, genuine videos that resonate with your audience. Authenticity is our cornerstone, and we believe it makes all the difference in how your message is perceived.

The Importance of Professional Business Videos

• Lift Brand Perception: As mentioned earlier, professional videos can make your brand appear more trustworthy and credible. This is crucial in building long-term customer relationships.

• Increase Search Rankings: Videos can improve your search engine rankings significantly. Including a video on your landing page can boost your chances of appearing on the first page of search results by up to 53 times.

• Drive Traffic and Conversions: Websites with embedded videos see nearly 300% more conversions. Videos also keep visitors on your site longer, increasing the likelihood of engagement and sales.

• Engage Audiences: People are naturally drawn to visual content. Videos simplify complex ideas, making it easier for your audience to understand your message and take action.

Final Thoughts

Investing in professional business videos is a smart move that pays off in multiple ways. From enhancing brand perception to driving traffic and conversions, the benefits are substantial. At SkyBlue Creative, we are committed to helping you achieve these goals with top-notch video content custom to your needs.

Ready to lift your brand with captivating videos? Explore our portfolio and see how we can bring your vision to life.

By following the steps and insights shared in this article, you're well on your way to creating impactful corporate videos that resonate with your audience and drive business success. Happy filming!